Soft Power Forum 2025 | Elevating Thai Culture to the Global Stage
SPLASH 2025: Unleash Thailand’s Soft Power, Create Immense Value, Go Global!
Get ready! The largest Soft Power forum in ASEAN, “SPLASH – Soft Power Forum 2025,” is about to make a splash! From July 8-11, 2025, at the Queen Sirikit National Convention Center (QSNCC), under the core concept of “Creative Culture: Elevating Thai Soft Power to the Global Stage.” This is your golden opportunity to be a part of driving Thailand’s economy with the irresistible charm of Thainess.
Why You Can’t Miss SPLASH – Soft Power Forum 2025
SPLASH 2025 isn’t just an exhibition — it’s a gateway to endless opportunities in Thai creative power. Explore 14 industries from Thai cuisine, film, Muay Thai, fashion, design, to wellness, music, festivals, and more.
This event will reveal the immense potential of Thailand’s creative culture to generate economic value and attract investment from across the globe.
Hear Visions from Leading Figures
Ms. Paetongtarn Shinawatra, Prime Minister and Minister of Culture, will lead the charge in transforming Thai Soft Power into a new economic engine, powered by 5 strategic pillars:
- Thai Cuisine: Towards the “Thai Cuisina” model, a hub for Thai food and products abroad.
- Muay Thai: Creating “Muay Thai Bootcamp,” a healthy lifestyle imbued with the essence of martial arts.
- Thai Wellness: Promoting “Thai Retreat Chains” as a global holistic wellness center.
- Thai Film Industry: Supporting creative development with Writer’s Rooms, Creative Labs, and co-production funds to bring Thai films to a global audience.
- Thai Jewelry: Elevating Thai artisans to “artists” and boosting export value to 1 trillion baht!
Plus, hear visions from former Prime Ministers.
- Mr. Thaksin Shinawatra on “Crafting the Future: From OTOP to ThaiWORKS and Beyond” on July 9, aiming to transform local products into global brands.
- Mr. Srettha Thavisin on “Rethinking Thai Sports in a Disruptive Era” on July 10, joined by famous athletes, sparking new directions for Thai sports in the digital age.
Your Opportunity Awaits!
Your stage awaits! Invest, create, or explore Thailand’s charm at Soft Power Forum 2025.
- Glo-Cal Networking: Forge global and local business connections.
- Creative Culture Village: Experience and draw inspiration from 14 creative industries.
- Workshop & Masterclass: Enhance your skills with leading experts.
- Experiential Zone: Discover Thai Soft Power through cutting-edge innovations.
Join us in making history and positioning Thailand as the creative economy hub of the region!
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