Mad Unicorn – The High-Stakes Thai Business Drama Shaking Up Netflix
Mad Unicorn, known in Thailand as “สงคราม ส่งด่วน,” is a groundbreaking Thai business drama series that’s making waves on Netflix. It’s not just entertainment; it throws viewers headfirst into the intense world of startups and the fierce competition within the logistics industry.
This article will give you the inside scoop on the show, from its basics to the challenging, passionate journey of its creation.
Synopsis
This series is inspired by the story of Thailand’s first unicorn startup. It follows Santi, an ambitious young man from Doi Wawi village in Chiang Rai, who travels to Bangkok with a dream of lifting his family out of poverty. He sees an opportunity in the parcel delivery business and decides to go all-in on building his own startup, “Thunder Express.”
Santi’s path is far from easy. He faces betrayal and fierce competition from giant corporations in the industry. Santi teams up with Xiaoyu (a brilliant female financier) and Ruijie (a skilled programmer) to turn the tables and bring down rival companies. The series portrays a struggle for dreams, revenge, and the relentless pursuit of victory in a billion-dollar market with no room for losers.
General Series Information:
- Title: สงคราม ส่งด่วน ( Mad Unicorn )
- Genre: Drama, Business
- Rating: 16+
- Director: Nattaphol Boonprakob
- Writers: Nattaphol Boonprakob, Pattaranat Piyarum, Wasuthorn Piyarum, Tossapol Thiptinnoakorn, Thananida Hanthaweewatana
- Executive Producers: Jira Maligool and Wannaruedee Pongsitthisak
- Number of Episodes: 7 episodes (approximately 60 minutes each)
- Streaming Platform: Netflix worldwide
The Vision Behind Mad Unicorn – Making Business Binge-Worthy
The creators of Mad Unicorn had a clear goal: to present the world of logistics and startups in a way that’s fun, relatable, and utterly captivating. They set out to entertain—and to reveal the grit, ingenuity, and resilience of real entrepreneurs. Think of this series as a business masterclass wrapped in a thrilling, must-watch story.
Mad Unicorn – Part Drama, Part Life Lesson
Ultimately, Mad Unicorn (สงคราม ส่งด่วน) is far from your average drama. It’s a powerful reflection of perseverance, struggle, and unwavering determination for anyone brave enough to dream big and take action. Blending sharp storytelling with real-world business insights, the series is a compelling watch for entrepreneurs striving to grow in a cutthroat market.
Behind the Scenes – The Challenges of Bringing Business to Life
Making a show like Mad Unicorn feel authentic isn’t easy. A team of hundreds, from directors to writers to set designers, worked tirelessly to nail every detail. They researched the logistics industry thoroughly, ensuring that every character, location, and business strategy felt genuine and believable.
On top of that, the crew faced budget and time constraints, along with the challenge of making a business-focused story appeal to a broad global audience. Their dedication to portraying the intricacies of the business world proved well worth it. Mad Unicorn powered through these obstacles to deliver a high-quality series that’s truly inspiring.
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Special thanks to the YouTube channel Netflix Thailand for the video
