4EVE – Thai Girl Group Leading the T-POP Girl Crush Trend

4EVE  is currently the hottest T-POP girl group, captivating fans both domestically and internationally with their “Girl Crush” concept.

This concept embodies self-confidence, bold expression, and diverse charm. 4EVE debuted in 2020, rising as next-gen icons with versatile talent and a bold, unique girl group image.

Get to Know the 7 Amazing Girls : The 4EVE Members You’ll Fall in Love With

Each 4EVE member possesses unique qualities and individual talents that blend harmoniously, adding vibrant color and distinction to the group:

• Mind – Atitaya Tribudarak: The eldest of the group, born June 9, 1999 (Chonburi). Mind exudes leadership aura and possesses remarkable performing skills.
• Jorin – Jorin Kumpiranon: Born October 28, 1999 (Chiang Mai). Fans are familiar with her incredible vocal ability and cool, tomboyish charm.
• Taaom – Benyapa Unjit: Born February 22, 2000 (Bangkok). Taaom is another vital force in singing and dancing, with a versatile look.
• Hannah – Hannah Rosenbloom: Born July 5, 2001 (Laos). Hannah is multi-talented, excelling in singing, rapping, dancing, and acting, making her one to watch.
• Fai – Natthayan Butrthura: Born December 2, 2002 (Chiang Mai). Fai stands out with her powerful hip-hop and street dance skills.
• Punch – Tipanan Nilsiam: Born January 24, 2004 (Bangkok). Punch boasts a powerful voice and sharp dancing skills. Though she appears cool, she has a cute side and loves playing the piano.
• Aheye – Korranid LoaSubinPrasert: The youngest member, born June 9, 2005 (Bangkok). Aheye is known for her acting prowess and unique vocal tone, making her beloved by fans.

Breakthrough Songs: Catchy Hits That Made 4EVE Shine Bright

4EVE has created a diverse range of music and boasts many chart-topping hits that brought them widespread recognition. These songs are not only fun but also clearly express 4EVE’s identity:

• “วัดปะหล่ะ? (TEST ME)”: The debut song that introduced 4EVE to a wider audience with its catchy melody and viral dance moves.
• “สิ่งเล็กน้อย (LESS IS MORE)”: A song that showcases the emotional depth and beautiful vocals of the members, highlighting their musical versatility.
• “VROOM VROOM”: An energetic and fun song that fully expresses the group’s power and vibrancy.
• “Situationship”: A highly popular song with modern lyrics and an accessible musical style.
• “hot2hot”: Another hit song that reinforces their “Girl Crush” image with confidence and fiery energy.

Additionally, many other songs continue to gain popularity, such as “Life Boy (พูดไปก็ไลฟ์บอย)”, “หยดน้ำตา (Tears)”, “I Like Boys”, “Booty Bomb”, “Boutchya”, “ไปล้อเล่นไกลๆ (Not Kidding)”, “LIKE A BLING”, “4EVER”, “หอมกวนใจ”, “Trick or Treat”, “วันแรกของวันที่เหลือ (Our First day)”, “OOH LA LA!”, and many more. All of these prove their musical capabilities.

Advertising and Endorsement Deals: Icons for Leading Brands

With their modern image, outstanding talent, and strong fan base, 4EVE has earned the trust of numerous leading brands as presenters and brand ambassadors:

• WIZ (WIZ x 4EVE): 4EVE was chosen as the latest Brand Ambassador for WIZ Connection eyeglasses. Each member reflects a different eyewear style, whether it’s Smart, Luxurious, Sophisticated, Simplicity, Charming, Unique, or Confident.
• LipIce (LipIce x 4EVE): The pH-changing lip balm “LipIce Magic Color” appointed 4EVE as its presenter, reflecting freshness, hydration, and lip care.
• NIVEA (NIVEA Pearl & Beauty Roll On): Jorin, a member of the group, became a presenter for NIVEA’s deodorant product, emphasizing clear, bright underarms like pearls.
• Collaborations with Global Fashion Brands: Some members, such as Jorin and Punch, have also had the opportunity to collaborate with global fashion brands like Dior, Balenciaga, and Tom Ford Beauty in social media campaigns, further elevating 4EVE’s status in the fashion industry.
• Metaverse Presence: 4EVE also created a new phenomenon by holding a virtual concert on The Sandbox platform in collaboration with SCBX Group, demonstrating their full embrace of the digital age.

4EVE is more than just a girl group; they are the definition of new-generation T-POP artists, ready to create quality work and inspire people. With their determination, talent, and unparalleled style, 4EVE is poised to grow and create new phenomena in the entertainment industry non-stop.

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Special thanks to the YouTube channel 4EVE for the video